Soft girl makeup has been dominating our TikTok feeds – and we’re here for it!
A makeup trend that’s all about shifting from grungy to girly, the soft girl aesthetic is a reminder to keep makeup playful and enjoyable. After all, who says you can’t rock a grungy look one day and a soft girl look the next?
Whether you’re a self-proclaimed soft girl or just want to try a new style, here’s our step-by-step guide to achieving the iconic soft girl makeup look.
SHOP ALL MAKEUP
What is a Soft Girl?
First things first: what exactly is a soft girl?
A soft girl embraces a sweet, hyper-feminine style that’s easy to wear and highlights her natural features. Think fresh, dewy makeup with a touch of baby pink blush and some playful faux freckles.
Essential Products for Soft Girl Makeup:
Step 1 – Prep Your Skin
The soft girl makeup trend is all about a dewy glow, so preparation is key. Start with your regular skincare routine (cleanse, tone, hydrate – you know the drill), then apply your chosen primer. The Revolution Pro Hydra Bright Primer is the perfect product for this thanks to its light dewy finish that will maintain a healthy-looking glow all day long.
Our best soft girl primer picks:
Best for dewy, glass-skin: Revolution Pro Hydra Bright Primer
Best for nourishing: Makeup Revolution Super Base Vitamin Primer
Best for added anti-ageing benefits: Revolution Pro Miracle Cream
Step 2 – Apply Foundation
Soft girl makeup focuses more on finishing touches like blush, highlighter, and faux freckles, rather than the base. Choose a foundation that makes you feel confident – or skip it altogether!
- Full coverage: For a full coverage foundation, try the Conceal & Define Foundation. It’s lightweight, full coverage, and available in 50 shades, ranging from fair to deep.
- Natural Look: For showing off natural skin, a light-to-medium and hydrating formula like our Makeup Revolution Skin Silk Serum Foundation is ideal. Infused with hydrating hyaluronic acid and peptide complex, it plumps and smooths the skin for a satin finish.
- Glowing Skin: If your skin is skin-ing (lucky you!) and you just want to enhance your complexion with a lightweight foundation, then the Makeup Revolution Bright Light Face Glow is for you. When used on its own, it offers a beautiful & naturally healthy glow.
Our best soft girl foundation picks:
Makeup Revolution Conceal & Define Foundation
Makeup Revolution Skin Silk Serum Foundation
Makeup Revolution Bright Light Face Glow
Step 3 – Conceal Dark Circles
To nail your soft girl makeup look, bright, wide-awake eyes are essential. That’s where concealer comes in. It’s perfect for hiding dark circles and brightening the under-eye area. Just apply and blend.
We love the Makeup Revolution IRL Filter Finish Concealer. Enriched with VTOX (okra extract) and hyaluronic acid to make your undereye area feel smooth & plumped.
Our best soft girl concealer:
Makeup Revolution IRL Filter Finish Concealer
Step 4 – Fluff Those Brows
For brows, most soft girl makeup tutorials keep it natural and understated, but you can go for your usual defined arch if you prefer.
Use a clear brow gel to fluff and set your brows, or a precise brow gel to draw short, natural-looking hairs and fill in any sparse areas. The key is a soft and natural finish.
The Makeup Revolution Fluffy Brow Filter Duo is perfect for this as it features a clear gel wax on one end, and a precise angled brown pencil on the other.
Our best soft girl, fluffy brow product:
Makeup Revolution Fluffy Brow Filter Duo
Step 5 – Make Your Eyes Pop
Eye shadow isn’t essential for the soft girl aesthetic, but we love adding a touch of pink to the lid and a soft, shimmery hue to highlight the inner corner. The Makeup Revolution True Icon Bronze Eyeshadow Palette is perfect for this. Experiment with shades you like but keep it subtle. Not sure what colour would make your eyes pop? Find the perfect eyeshadow for your eye colour.
Expert Tip: Smudging a light, shimmery eyeliner along your waterline can really make your eyes pop. Try the Makeup Revolution Super Flick Liquid Eyeliner Rose Gold for that sought-after definition.
Our best soft girl eye makeup:
Makeup Revolution True Icon Bronze Eyeshadow Palette
Makeup Revolution Super Flick Liquid Eyeliner Rose Gold
Step 6 – Flutter Those Lashes
Long, voluminous lashes are a must for any soft girl makeup look. It’s all about those natural-looking fluttery lashes!
Our Makeup Revolution Peptide Strength Lash & Brow Serumshould be first on your shopping list as it will be key in promoting naturally longer, stronger and fuller lashes and brows, naturally (no mascara needed here!)
If you can’t go without the mascara, then theMakeup Revolution 5D Lash Pow Mascaraadds instant length, lift, definition, and volume whilst still looking natural. With a cutting-edge wand and innovative push-cap lid, it coats each lash for bigger, brighter, and wide-awake eyes. We’re obsessed!
Our best soft girl lash products:
Makeup Revolution Peptide Strength Lash & Brow Serum
Makeup Revolution 5D Lash Pow Mascara
Step 7 – Get Cheeky
At the core of all soft girl makeup looks are rosy, wind-swept cheeks. Just search #softgirlmakeup and you’ll see what we mean!
You can get creative with your blush, but we like to keep it simple. Apply a touch of creamy cheek tint onto the apples of your cheeks, then blend upwards and outwards with your fingers to melt it into the skin. For the ultimate fresh, flushed look, sweep a layer of powder blush over the top.
Expert Tip: Pale pink is best for fair skin, while deeper reds and purples complement darker skin tones perfectly.
Our best soft girl blushers:
Makeup Revolution Bright Light Blush Drops Pink Rosie
Makeup Revolution Superdewy Liquid Blush You Got Me Blushing
Revolution Pro Hydra Bright Cream Blush Pink
Step 8 – Highlight, Highlight, Highlight!
A little highlighter can elevate your soft girl aesthetic. Apply a touch of highlight to areas of your face that naturally catch the light (cheekbones, brow bone, cupid’s bow, and the tip of your nose) for a lit-from-within glow.
If you haven’t found your perfect highlighter yet, check out our recommendations or try some of our favourites below:
Expert Tip: Pale pink is best for fair skin, while deeper reds and purples complement darker skin tones perfectly.
Our best soft girl highlighters:
Revolution Pro Dewy Glaze Serum Highlighter Pink Glow
Makeup Revolution Bright Light Glow Drops Golden Star Dew
Makeup Revolution Beam Bright Highlighter Bronze Baddie
Step 9 – Go Glossy
For lips, soft girls are known for glossy, pillowy pouts with a hint of pink.
We recommend the Revolution Pout Bomb Plumping Gloss in your favourite shade. Infused with nourishing Vitamin E, these glosses give your lips a rich, shiny pigment that enhances them subtly.
Expert Tip: Not a lover of gloss? Try opting for a nourishing lip oil instead.
Our best soft girl lip products:
Revolution Pout Bomb Plumping Gloss
Revolution Pro Vegan Collagen Peptide High Shine Lip Gloss Bijoux
Revolution Pro Eternal Rose Lip Oil Rosy
Step 10 – Set Your Look
Finally, set your soft girl makeup look with a setting spray. The Makeup Revolution setting sprays are great, affordable choices, each offering a different finish
Our best soft girl setting spray:
For a dewy finish: Try the Makeup Revolution Fix & Glow Fixing Spray.
For long-lasting hold: Opt for theMakeup Revolution Superfix Misting Setting Spray.
For extra hydration: We suggest theMakeup Revolution Superdewy Setting Spray.
For a shine-free finish: The Makeup Revolution Conceal & Define Infinite Setting Spray is your go-to.
Congrats, you’ve just created a gorgeous soft girl makeup look! Don’t forget to share your looks with us @makeuprevolution.
